Sun
Valley is the largest domestic grower of premium iris, lily and
tulip cut flowers. The
Company utilizes over 4 million square feet of computer-controlled
greenhouse space to grow more than 80% of its flowers in a covered
environment on a year-round basis. The Sun Valley commitment
is simple: to create the best floral experience through operational
excellence. Sun
Valley's pursuit of excellence is the primary contributor to its
status as the leading California grower with approximately 18 %
market share.
The demand for cut flowers in the
United States is increasing as additional distribution channels develop,
primarily in the areas of mass market (e.g. grocery channel) and Internet
delivery. In addition, with
the emergence of mass market and Internet delivery, distribution is shifting
away from the traditional flower wholesaler customer base. With
this shift in the distribution channel, flower producers must be of sufficient
size and quality to reliably deliver products throughout the year. The
Sun Valley Group is well positioned to take advantage of this trend
due to their focus on premium products and quality service and with their
extensive operations in several locations.
Headquarters maintained in Arcata,
California, with greenhouse growing operations in both Northern and Southern
California.
A portfolio of branded lilies,
irises and tulips (over 80% of the product line), and a variety
of other cut flowers.
United States
Wholesalers, mass marketers, supermarkets,
flower brokers and flower retailers. Sun Valley also has relationships
with flower groups that offer fresh cut flowers through the Internet.
